Milestone Logo

MSG Blog >

Media

 

 

 

Milestone Group Quarterly: July 2008

 

Articles

 

  • Face to Face: Jimmy Wales, Founder, Wikipedia.org 
  • Investment Viewpoint: Evangelos Simoudis, Managing Director, Trident Capital
  • By Invitation: The Web's Dark Energy, Community policing can help make the Web safe by Jonathan Zittrain
  • Milestone POV: The Ecosystem Wars and the Zero-Sum Game by Mark Zawacki, Milestone Group Founder & Managing Partner

 

By Invitation:

The Web's Dark Energy, Community policing can help make the Web safe by Jonathan Zittrain

 

Physicists speak of dark energy, the label applied to the expansive oomph permeating the universe. The Internet has its own dark energy: the legions of nerds who code for fun, challenge, and uncertain profit. They do not make a business plan or solicit lawyers and VCs before jumping in, and they have no particular political or economic power. Yet they are the ones who developed the Internet in a back-water and declined to patent its protocols. They are the ones who took the hobbyist platforms of the first PCs and turned them into powerhouses that, together with the Internet, gave us one pleasant surprise after another: the electronic spreadsheet, instant messaging, Internet telephony, Wikipedia. But two problems threaten the Web's dark energy.

First, the trust in reasonable behavior embedded within our open, generative networks and utterly reprogrammable PCs — for example, consider that neither network participants nor software authors are accredited or, for the most part, identified — is too readily abused. People find their connections disrupted and their PCs turned into zombies, and they seek security. Millions of PCs, especially in corporate and school environments, are then locked down.

To deal with this problem, technologists need to develop better code to help us deal with bad apples while preserving an open environment. If a small but broad fraction of Internet users were to agree to pass along their PCs' anonymized vital signs and running processes, we could learn how new code is affecting those PCs' performance. We'd also get a sense of how trustworthy new code is, partly on the basis of how long it's been around and who's actually using it. This could help identify annoying applications that fall short of being outright viruses, such as screen savers that generate pop-up ads. Such strategies could also help detect Internet filtering around the world.

The second threat is that consumers and developers are being charmed by new, managed technologies whose vendors assert control and promise new levels of reliability. We see the rise of the iPhone, with its walled-garden App Store, and a new generation of Web platforms like Facebook Platform and Google Apps — each of which naturally reserves the right to kill outside code. But once outside code can be effortlessly controlled, regulators can push vendors to do just that. Old-fashioned PC architecture meant that Bill Gates could not reasonably have been asked to reach out and kill, say, peer-to-peer software running on Windows PCs. And Net architecture famously makes censorship difficult (though by no means impossible). But the new platforms are not so naturally insulated. Thus Facebook and others can potentially be pressured to forbid a new round of disruptive but potentially useful applications.

Nerds writing what could be amazing code for new platforms need to push those platforms' makers to yield some control. Apple's, Facebook's, and Google's current business plans don't (yet) depend on monopolizing all the outside apps that run on top of them. The right market forces can persuade them to help ensure that the emerging cool infrastructure will remain hospi-table to dark energy for years to come.

 


 

Jonathan Zittrain is a professor of law at Harvard law school and author of The Future of the Internet — And How to Stop It.  

 

 

 

 

 

This article has been reproduced from Technology Review Copyright © 2008, All rights reserved. Technology Review, Published by MIT. www.technologyreview.com.

 

 

 


 

 

From the Publisher

 

Dear Reader:

What's that ancient curse along the lines of, "May you live in interesting times?" Because we sure seem to be in the midst of interesting times. It's not just a struggling economy or new pressures from energy costs. These times are interesting because they appear to reflect upheaval of the status quo on a massive scale.

And those of us who make a living by innovation in technology, media and telecommunications think of these times as anything but cursed. It's what we plan for, after all.

In this edition of Milestone Group Quarterly, we try to understand this shifting ground and the responses required. Once again, we have an impressive line up of contributors (well, three out of four anyway as I tackle our Milestone Group offering) to help us see the opportunities that lie beneath, including:

Jimmy Wales – The founder of Wikipedia discusses the future of search, monetizing the Web and on-line communities in the free-ranging style for which he is famous.

Evangelos Simoudis – Trident Capital's Simoudis looks at the innovation streams emerging in this new, disruptive environment and sees a lot of opportunity (in coming years) South of the Border, particularly in Brazil.

Jonathan Zittrain – Zittrain examines the "Web's Dark Energy" and the conflict between the open nature of the Web with a new trend towards managed technologies designed to assert more control by vendors.

We know about ecosystems as a means to achieving organic growth, but I'm starting to see Ecosystem Wars develop in highly competitive categories. Like any battle, a plan that assesses the practical benefits and costs with a line of attack is needed. I cover that in our Milestone Group contribution.

We're proud to work with companies who are among the most innovative in history. And like them, we see boundless opportunities in technology (think CleanTech), media and telecommunications. Milestone Group readers know that change doesn't happen, it gets created.

And the curse is in not being able to see where it can be created.

Up and Right,

Mark Zawacki
Publisher
 

 

SIGN UP TO RECEIVE THE QUARTERLY >

+1 650-351-6464
info@milestone-group.com