Summary 24

For this Silicon Valley Web 2.0 podcasting service, we helped conceive the initial service idea and refined the value proposition, developed the product specification for the web portal, designed and coded the user interface, developed the technology architecture using the DotNetNuke Framework, and managed an Indian outsourcing development partner through to final QC.  We also developed the marketing and demand generation strategies, researching the target user demographic.  Based on that input, we developed the brand language for the site, and also developed the subscriber and publisher features and categories that target users they were most interested in.