Summary 6

For this multi-billion dollar technology company, we were asked to independently review the planned launch of a new application.  Our analysis indicated the market size for the application was 200% less than originally forecast, and that potential buyers were, on average, willing to pay only 50% of what the company believed they could sell the software for.  Based on our findings and recommendations, and the nature of the market space they were planning to enter, the client abandoned the new product launch.