Case Study |
| Customer Description: |
| • Medium sized privately held VC-backed company |
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| Industry: |
| • Software |
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| Business Need: |
| • Successfully scale a SaaS infrastructure model |
| • Stay ‘plugged in’ to Silicon Valley although the business is located elsewhere in the US |
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| Key Challenges: |
| • Compete against Microsoft, Google and Cisco and a myriad of smaller players |
| • Relentlessly continue to grow customer base |
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| Strategies/Solution: |
| • Quickly formed strategic alliances with leading ISVs |
| • Conducted a competitive review against top ten competitors, making recommendations where to compete on product features and pricing |
| • Assisted the Board and management with strategic counsel on key competitors |
| • Evaluated market attractiveness and contributed to strategic planning of spin-out technology |
| • Served in an interim executive capacity managing key strategic alliance relationships |