Case Study |
| Customer Description: |
| • $100M US based publicly traded company |
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| Industry: |
| • Telecom |
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| Business Need: |
| • Give input on new proposed strategy by recently appointed CEO |
| • Alternatively propose new strategy and positioning based on market opportunity and key assets of the company |
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| Key Challenges: |
| • Decreasing legacy product revenue |
| • Need a significant culture change to execute new strategy with new business model |
| •Brand and corporate identity to be redefined |
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| Strategies/Solution: |
| • Identify the company's specific strengths in the context of their current market |
| • Defined two large orthogonal market opportunities leveraging the company technical and product expertise |
| • Confirm market sizing and segmentation |
| • Recommended one of the two strategies to Management team and Board of Director, who subsequently adopted our recommendation |