Case Study

Customer Description:

• Multi-billion dollar publicly traded company

Industry:

• Software

Business Need:

• Rationalize the product portfolio after a myriad of acquisitions

Key Challenges:

• Changing trends in the market place

• Increasing competition

• Buyer’s budgets shrinking

• Very confusing company to do business with

Strategies/Solution:

• Working with executives from the strategy, sales, marketing and delivery groups, analyzed the attractiveness of various product-market segments, assessed the internal capabilities of the product lines and assessed required investment to meet minimum customer and financial goals

• Management reached broad consensus at both executive and operating levels on which products were priorities for increased investment, which products represented partnership opportunities, and which products should be eliminated from the portfolio

Consulting team was asked to subsequently stay on providing additional support to develop the required implementation plans by major product line